Can you put a price on pain?
My mother used to tease me whenever I hurt myself. She said I was overly dramatic in my carrying on of “owws” and “ohhhs.” Maybe it was a tactic to make me laugh – to ease the pain. Most times … Continue reading
FACT OR MYTH? Five determinants of Success.
There are many truths and just as many myths about what it takes to be successful in life and in sales. Test your knowledge and beliefs on these 5 questions. 1. Can optimism be learned? (and, what can Rory McIroy … Continue reading
$100,000 – That’s the cost of a bad sales hire!
Research has shown that making a bad sales hire costs a company, on average, $100,000. This typically only assumes direct costs, before factoring in lost opportunity costs, not to mention the negative impact on other team members and your long-term … Continue reading
Why must I always defend my price?
Sometime in the late nineteen sixties, on a sunny afternoon in Paris, the sidewalks were alive. At a café in the Place Royale in Marais an austere woman traveler was about to experience the ultimate romance of the city. Seated … Continue reading
Are website templates a good idea?
Having a website is no longer an option – a long stated sales cliche that has finally become a reality. And with the advent of tools like WordPress and myriad of other online technologies getting something “up” is easier than … Continue reading
Lessons Learned – “Nobody’s perfect but a team can be”
The painful first 18 months Trying to make the transition from successful “corporate guy” to “wannabe entrepreneur” was a big challenge – digging deep into my savings and my ego! It was a painful adjustment waking up to the “new … Continue reading
What are the three fundamentals of SEO?
Most people know by now that SEO stands for Search Engine Optimization. And with that the general idea that when people “search for you” they should be able to find you easily – mainly in reference to Google (as it … Continue reading
It’s not a cough drop, anymore.
If you’ve seen the latest advertisements for Halls “Refresh” you’ve been told, “it’s not a cough drop.” This is a great re-positioning tactic for the goal of “introducing a different kind of Halls.” The problem is that Halls is already … Continue reading