Tag Archives: positioning
Is Your Business Strategy As Focused As It Needs To Be?
The essence of Business Strategy is all about differentiation. In simple English, our business strategy should answer the question “so what makes you different from your competition?” Once you have your business strategy figured-out your, success in executing your strategy … Continue reading
It’s not a cough drop, anymore.
If you’ve seen the latest advertisements for Halls “Refresh” you’ve been told, “it’s not a cough drop.” This is a great re-positioning tactic for the goal of “introducing a different kind of Halls.” The problem is that Halls is already … Continue reading